The Digital Marketing Map of Acronyms

Digital Marketing Infographic

We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here.

For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a whole. Use it as a guide whenever you come across terminology you can’t quite spell out!

digital marketing

Click here for enlarged version

For easy access, this infographic can also be downloaded here.

Explanation of Map

There are two types of digital marketing: organic and paid. Organic digital marketing includes the categories of Search Engine Marketing (SEO) and free forms of Social Media Marketing (SMM). Within SEO, Outbound Links (OBL) and Inbound Links (IBL) help increase your Domain Authority (DA) and Page Rank (PR), all of which help your website show up higher on the Search Engine Results Pages (SERP).

Paid digital marketing consists of either paid SMM or Search Engine Marketing (SEM). Pay Per Click (PPC), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), Cost Per Acquisition (CPA) and Real Time Bidding (RTB) are all concepts relating to advertising bidding models in SMM or SEM, whereas DSP and DMP are related to data and ad exchange management systems.

Each ad in a paid SMM or SEM campaign has a Call To Action (CTA), from which advertisers can calculate their Click Through Rate (CTR), an example of a campaign Key Performance Indicator (KPI). Those who contribute to the CTR are often visitors on Landing Pages (LP) which, along with the User Experience (UX), feed back into CTR and help measure Return On Ad Spend (ROAS), another KPI.