Archives of #strategy

digital marketing strategy

Message & Method: A Scientific Approach to Your Digital Marketing Strategy

As the digital landscape gets more complex, it’s important that marketers take a more scientific approach to their digital marketing strategies by independently considering two variables: the message they are conveying and the method with which they put it into market. As digital marketers, we’re often tempted to operate with a “set it and forget […]

It’s Not About You, It’s About Them! – Why Content Matters

by Monica Paici, Internal Marketing Director, PIN Business Network Content marketing has been around for ages. While the term ‘content marketing’ has taken on buzzword-status in recent years, businesses and marketers have used this tactic to entice prospects and engage customers for eons. Think of it as education and information. Rather than just pushing products […]

It’s Not the Destination, but the (User) Journey

by Monica Paici, Internal Marketing Director, PIN Business Network I am sure many of you have heard the phrase, “It’s not the destination, but the journey.” Often in our daily business lives we are so focused on the destination (sale), we lose sight of our customer’s journey to get there. Don’t get me wrong, we […]