Archives of #ROI

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

FYI: Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

How Call Tracking Can Help Grow Your Business

By implementing call tracking in your marketing plan, you can analyze and track the marketing channels that drive leads-by-phone — and thus optimize your ROI.   40% of businesses that invest in marketing say that their top challenge is measuring the ROI of their marketing activities. With the takeover of digital and the number of […]
Cost-per-click vs. cost-per-thousand

CPM vs CPC: Which Digital Advertising Pricing Model Is Right for You?

There are several digital advertising pricing models. The two most common are cost-per-thousand (CPM) and cost-per-click (CPC). One of the great things about digital advertising is the array of options available to ensure optimal return on your investment. As they become more trackable, sophisticated, and targeted, digital advertisements make it possible to be strategic about […]