Archives of #pin business network

person looking on their smartphone while watching tv

Tracking Your Television Marketing Performance

Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my point of diminishing returns?” “If we had to cut your budget by 20%, what would […]
big data

Podcast: Why Big Data Matters to Businesses

  With so much talk about Big Data and the new waves of marketing in the Digital Age, there’s been a lot of discussion on how to use data to benefit various industries Big Data can provide insights a consumer’s wants and needs and provide a roadmap for how you can get in front of […]