Archives of #paid media

Facebook Introduces New Rules for Custom Audience Targeting

Stemming from recent public data privacy concerns, Facebook is in the midst of rolling out changes to its paid advertising platform. Along with the phased elimination of Partner Categories worldwide, European countries such as the UK, Germany, and France have already seen changes take effect in relation to the Facebook Custom Audiences feature; and the […]
digital marketing strategy

Message & Method: A Scientific Approach to Your Digital Marketing Strategy

As the digital landscape gets more complex, it’s important that marketers take a more scientific approach to their digital marketing strategies by independently considering two variables: the message they are conveying and the method with which they put it into the market. As digital marketers, we’re often tempted to operate with a “set it and […]
paid advertising

7 Misconceptions About Paid Advertising

With more consumers than ever flocking to the internet to find information, read reviews, share, and shop, businesses are increasingly turning to paid advertising as an essential way to guide more traffic toward their website, brand, product, or service. Because it’s relatively easy for any business to set up the likes of a Google Ads […]