Archives of #marketing

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

What is OTT? How Connected TV Advertising can Help Reach a New Generation of Viewers

Connected TV Represents A Changing Space It’s no secret that more and more people are choosing to ‘cut the cord’ by cancelling their subscription to traditional cable TV service. In fact, “cord-nevers” is a term describing a new generation of TV viewers who have never paid for cable TV and who instead rely on other video […]

Automotive Marketing: Cross-Funnel Solutions for a Mobile World

In an industry that has shifted to mobile at record speed, automotive marketers must follow suit with new strategies to connect dealers with consumers and build lifelong relationships in new and innovative ways. What are the keys to success in each part of the sales funnel for automotive marketing in a mobile world? Solutions Across […]

FYI: Here’s Some Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

Google Adwords is Now Google Ads: An Update on All of Google’s Recent Rebranding Efforts

In an effort to simplify their product offerings and help advertisers and publishers of all sizes choose the right solutions for their businesses, Google recently introduced several new brands and solutions to their advertising platform. According to Sridhar Ramaswamy, SVP of Ads and Commerce at Google: “These new brands will help […] make it even […]

5 Strategies to Make Your Brand Stand out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]
digital marketing strategy

Message & Method: A Scientific Approach to Your Digital Marketing Strategy

As the digital landscape gets more complex, it’s important that marketers take a more scientific approach to their digital marketing strategies by independently considering two variables: the message they are conveying and the method with which they put it into market. As digital marketers, we’re often tempted to operate with a “set it and forget […]

8 Landing Page CTAs Designed to Convert

A well-executed landing page CTA is an essential element in transforming a random page visitor into a qualified lead. A landing page is one of the best ways to get leads for your business online. When paired with a great ad, a well-crafted landing page acts as the next step in the conversion process by […]

How Call Tracking Can Help Grow Your Business

By implementing call tracking in your marketing plan, you can analyze and track the marketing channels that drive leads-by-phone — and thus optimize your ROI.   40% of businesses who invest in marketing say that their top challenge is measuring the ROI of their marketing activities. With the takeover of digital and the number of marketing […]

Painting the Full Customer Picture With All-touch, Data-driven Attribution Models

The majority of consumers will interact with a brand or product more than once before buying. Because of this, marketers have the opportunity to track and measure these interactions and decide just how valuable they are in driving sales. One of the ways to do this is through attribution modeling. The general idea is that, […]
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