Archives of #marketing

colorful markers

Infographic: Color Psychology & Human Behavior Triggers

Marketers know the importance of choosing brand colors wisely – and sticking to them. It’s strange, but color has a real effect on consumer behavior. For example, an auto dealership may showcase black auto models in advertising or TV spot because black is known to be sophisticated, luxurious, and modern which is appealing to prospective […]

Writing to Win: Why Copywriting and Digital Marketing Go Hand-in-Hand

PIN’s Senior Copywriter, Jeff Erbert, wrote about the importance of the written word and how language is the true foundation of captivating marketing.   Writing to Win   Today’s technology makes reaching your target demographic fast, accurate, and cost-effective. One social media post, one display advert, one video can reach thousands of consumers in the time […]

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

What is OTT? How Connected TV Advertising can Help Reach a New Generation of Viewers

Over-The-Top, or Connected TV, Represents a Changing Space It’s no secret that more and more people are choosing to ‘cut the cord’ by canceling their subscription to traditional cable TV service. In fact, “cord-nevers” is a term describing a new generation of TV viewers who have never paid for cable TV and who instead rely […]

Automotive Marketing: Cross-Funnel Solutions for a Mobile World

What are the keys to success in each part of the sales funnel for automotive marketing in a mobile world? In an industry that has shifted to mobile at record speed, automotive marketers must follow suit with new strategies to connect dealers with consumers and build lifelong relationships in new and innovative ways.  Solutions Across […]

FYI: Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

5 Strategies to Make Your Brand Stand Out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]
digital marketing strategy

Message & Method: A Scientific Approach to Your Digital Marketing Strategy

As the digital landscape gets more complex, it’s important that marketers take a more scientific approach to their digital marketing strategies by independently considering two variables: the message they are conveying and the method with which they put it into the market. As digital marketers, we’re often tempted to operate with a “set it and […]
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