Archives of #language

Writing to Win: Why Copywriting and Digital Marketing Go Hand-in-Hand

PIN’s Senior Copywriter, Jeff Erbert, wrote about the importance of the written word and how language is the true  foundation of captivating marketing. ————————————— Writing to Win   Today’s technology makes reaching your target demographic fast, accurate, and cost-effective. One social media post, one display advert, one video can reach thousands of consumers in the time […]