Archives of #first party data

third-party data

The Future is Changing for Third-Party Data in Marketing

Over the past several years, consumers have become infinitely more aware of ways their private information is being shared. As a result, the foundation on which third-party data is used for marketing has shifted dramatically. Web browsers such as Firefox and Safari have cracked down on online ad trackers, and GDPR and other data privacy laws […]

Data Leakage & How to Keep First-Party Data Away from Competitors

If you harness data in order to inform your marketing, there’s a good chance your competitors have access to it, and therefore your customers. Now’s the time to take back control. With the explosion of big data and the associated need to manage and analyze torrents of information, data security and governance have become hot-button […]