Archives of #facebook

Facebook Jumps Into the World of Search Advertising

Facebook is looking to join Google, Pinterest, Amazon and Yelp in the search advertising game. Way back in 2012, in search of additional revenue streams, Facebook took a swing at search advertising. “Sponsored Results” let game companies, retailers and others inject ads in the Facebook search bar that linked to their Facebook apps, pages and […]
third-party data

The Future is Changing for Third-Party Data in Marketing

Over the past several years, consumers have become infinitely more aware of ways their private information is being shared. As a result, the foundation on which third-party data is used for marketing has shifted dramatically. For example, web browsers such as Firefox and Safari have cracked down on online ad trackers, and GDPR and other data […]

Facebook Introduces New Rules for Custom Audience Targeting

Stemming from recent public data privacy concerns, Facebook is in the midst of rolling out changes to its paid advertising platform. Along with the phased elimination of Partner Categories worldwide, European countries such as the UK, Germany and France have already seen changes take effect in relation to the Facebook Custom Audiences feature; and the […]

Facebook Responds to the Data Privacy Crisis with Changes to Ad Targeting

In our increasingly digitally-driven world, the simple fact is this: if you do virtually anything online, you are leaving a footprint. That footprint contains information about you, the web pages you visit, where, when and what you buy, and your activity on social media. In the age of big data, all of this information is […]