Archives of #digital marketing

Writing to Win: Why Copywriting and Digital Marketing Go Hand-in-Hand

PIN’s Senior Copywriter, Jeff Erbert, wrote about the importance of the written word and how language is the true foundation of captivating marketing.   Writing to Win   Today’s technology makes reaching your target demographic fast, accurate, and cost-effective. One social media post, one display advert, one video can reach thousands of consumers in the time […]

FYI: Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]
Creative apps

10 Great Apps to Boost your Digital Marketing Creative

Putting together impactful creative for your digital marketing campaigns is key to establishing brand authority and determining how well your message is received. With mobile applications continuing to become more prevalent and practical, graphic/web design on-the-go is providing creatives with a faster, more efficient and more precise way to enhance both photo and video assets […]
digital marketing strategy

Message & Method: A Scientific Approach to Your Digital Marketing Strategy

As the digital landscape gets more complex, it’s important that marketers take a more scientific approach to their digital marketing strategies by independently considering two variables: the message they are conveying and the method with which they put it into the market. As digital marketers, we’re often tempted to operate with a “set it and […]

9 Steps to Creating a Better User Journey for Your Digital Campaign

Click-through rate (CTR), cost-per-click (CPC), impression count, engagement rate, and overall reach are all measures, to a certain extent, of how well your ads are performing. However, if your ultimate goal is high sales volume (and whose isn’t?), there’s only one metric that really matters: conversion rate. Your conversion rate, plain and simple, lets you […]
paid advertising

7 Misconceptions About Paid Advertising

With more consumers than ever flocking to the internet to find information, read reviews, share, and shop, businesses are increasingly turning to paid advertising as an essential way to guide more traffic toward their website, brand, product, or service. Because it’s relatively easy for any business to set up the likes of a Google Ads […]