Archives of #digital marketing

FYI: Here’s Some Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

Google Adwords is Now Google Ads: An Update on All of Google’s Recent Rebranding Efforts

In an effort to simplify their product offerings and help advertisers and publishers of all sizes choose the right solutions for their businesses, Google recently introduced several new brands and solutions to their advertising platform. According to Sridhar Ramaswamy, SVP of Ads and Commerce at Google: “These new brands will help […] make it even […]
Creative apps

10 Great Apps to Boost your Digital Marketing Creative

Putting together impactful creative for your digital marketing campaigns is key to establishing brand authority and determining how well your message is received. With mobile applications continuing to become more prevalent and practical, graphic/web design on-the-go is providing creatives with a faster, more efficient and more precise way to enhance both photo and video assets […]
digital marketing strategy

Message & Method: A Scientific Approach to Your Digital Marketing Strategy

As the digital landscape gets more complex, it’s important that marketers take a more scientific approach to their digital marketing strategies by independently considering two variables: the message they are conveying and the method with which they put it into market. As digital marketers, we’re often tempted to operate with a “set it and forget […]

8 Steps to Increase Conversions from Your Digital Advertising Campaign

In the world of digital advertising, there are a slew of metrics that can help you track the success of your campaign. Click-through rate (CTR), cost-per-click (CPC), impression count, engagement rate and overall reach are all measures, to a certain extent, of how well your ads are performing. However, if your ultimate goal is high […]
paid advertising

7 Misconceptions About Paid Advertising

With more consumers than ever flocking to the internet to find information, read reviews, share and shop, businesses are increasingly turning to paid advertising as an essential way to guide more traffic toward their website, brand, product or service. Because it’s relatively easy for any business to set up the likes of a Google Adwords […]