Archives of #digital advertising

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

FYI: Here’s Some Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

Google Adwords is Now Google Ads: An Update on All of Google’s Recent Rebranding Efforts

In an effort to simplify their product offerings and help advertisers and publishers of all sizes choose the right solutions for their businesses, Google recently introduced several new brands and solutions to their advertising platform. According to Sridhar Ramaswamy, SVP of Ads and Commerce at Google: “These new brands will help […] make it even […]

Facebook Introduces New Rules for Custom Audience Targeting

Stemming from recent public data privacy concerns, Facebook is in the midst of rolling out changes to its paid advertising platform. Along with the phased elimination of Partner Categories worldwide, European countries such as the UK, Germany and France have already seen changes take effect in relation to the Facebook Custom Audiences feature; and the […]

Facebook Responds to the Data Privacy Crisis with Changes to Ad Targeting

In our increasingly digitally-driven world, the simple fact is this: if you do virtually anything online, you are leaving a footprint. That footprint contains information about you, the web pages you visit, where, when and what you buy, and your activity on social media. In the age of big data, all of this information is […]
Cost-per-click vs. cost-per-thousand

CPM vs CPC: Which Digital Advertising Pricing Model Is Right for You?

One of the great things about digital advertising is the array of options available to ensure optimal return on your investment. As they become more trackable, sophisticated and targeted, digital advertisements make it possible to be strategic about your spends and measure throughput carefully. There are several digital advertising pricing models. The two most common […]

8 Steps to Increase Conversions from Your Digital Advertising Campaign

In the world of digital advertising, there are a slew of metrics that can help you track the success of your campaign. Click-through rate (CTR), cost-per-click (CPC), impression count, engagement rate and overall reach are all measures, to a certain extent, of how well your ads are performing. However, if your ultimate goal is high […]
paid advertising

7 Misconceptions About Paid Advertising

With more consumers than ever flocking to the internet to find information, read reviews, share and shop, businesses are increasingly turning to paid advertising as an essential way to guide more traffic toward their website, brand, product or service. Because it’s relatively easy for any business to set up the likes of a Google Adwords […]