Archives of #Data

Podcast: Let’s Talk Data Privatization

Due to the Chinese-owned TikTok app having less-than-ideal standards of data security for its users, the importance of data privatization needs to be talked about. PIN Business Network prides itself on keeping user data under lock and key to ensure nothing runs the risk of becoming leaked or compromised.
pin business network and ebiz

PIN Business Network Family of Companies Acquires Precis E-business Systems

Shuffling Madness Ventures (SMV), the parent company of PIN Business Network, Inc. (“PIN”) announced today that it acquired Denver, Colorado-based Precis E-business Systems.  Precis E-business Systems (“Precis”) is a SaaS-based commerce system with the capabilities to fuse product information management and e-commerce in a single hosted solution using a headless, API-driven approach. This new division […]
mobile user experience design

User Experience: How to Ensure Customers Get Value From Your Website

Let me just begin by shamelessly pandering to my audience with a little congratulatory pat on the back: if you’ve made it to this blog post, you are already on the right track. You’ve moved beyond simply looking at the aggregate number of site visits your website receives and started to consider how to maximize […]
millennials working at a cafe

Podcast: Working With Millennials

Millennials are taking over the workforce, here’s how to keep them engaged & empowered. With Boomers retiring and Gen X-ers and Xennials sharing a workspace with Millennial employees, it can be hard to bridge the gap between different generations. Here at PIN, it’s predominantly Millennial-aged talent that fills the roles which are needed in today’s […]
third-party data

The Future is Changing for Third-Party Data in Marketing

Over the past several years, consumers have become infinitely more aware of ways their private information is being shared. As a result, the foundation on which third-party data is used for marketing has shifted dramatically. Web browsers such as Firefox and Safari have cracked down on online ad trackers, and GDPR and other data privacy laws […]

Facebook Introduces New Rules for Custom Audience Targeting

Stemming from recent public data privacy concerns, Facebook is in the midst of rolling out changes to its paid advertising platform. Along with the phased elimination of Partner Categories worldwide, European countries such as the UK, Germany, and France have already seen changes take effect in relation to the Facebook Custom Audiences feature; and the […]

How Call Tracking Can Help Grow Your Business

By implementing call tracking in your marketing plan, you can analyze and track the marketing channels that drive leads-by-phone — and thus optimize your ROI.   40% of businesses that invest in marketing say that their top challenge is measuring the ROI of their marketing activities. With the takeover of digital and the number of […]

Painting the Full Customer Picture with All-touch, Data-Driven Attribution Models

The majority of consumers will interact with a brand or product more than once before buying. Because of this, marketers have the opportunity to track and measure these interactions and decide just how valuable they are in driving sales. One way to track and customer interactions are through attribution modeling. The general idea is that, […]

Data Leakage & How to Keep First-Party Data Away from Competitors

If you harness data in order to inform your marketing, there’s a good chance your competitors have access to it, and therefore your customers. Now’s the time to take back control. With the explosion of big data and the associated need to manage and analyze torrents of information, data security and governance have become hot-button […]

Don’t Waste Your Time on Last-Click Attribution

Last-click attribution isn’t the metric you should be focusing on. When a product or service is sold, people and companies are quick to take credit for the sale and justify their value to you or your company. Have you listened to just about every lead provider there is explaining to you that they are responsible […]
  • 1
  • 2