Due to the Chinese-owned TikTok app having less-than-ideal standards of data security for its users, the importance of data privatization needs to be talked about. PIN Business Network prides itself on keeping user data under lock and key to ensure nothing runs the risk of becoming leaked or compromised.
Stemming from recent public data privacy concerns, Facebook is in the midst of rolling out changes to its paid advertising platform. Along with the phased elimination of Partner Categories worldwide, European countries such as the UK, Germany and France have already seen changes take effect in relation to the Facebook Custom Audiences feature; and the […]
In our increasingly digitally-driven world, the simple fact is this: if you do virtually anything online, you are leaving a footprint. That footprint contains information about you, the web pages you visit, where, when and what you buy, and your activity on social media. In the age of big data, all of this information is […]
If you harness data in order to inform your marketing, there’s a good chance your competitors have access to it, and therefore your customers. Now’s the time to take back control. With the explosion of big data and the associated need to manage and analyze torrents of information, data security and governance have become hot-button […]