Archives of #data-driven

pin business network and ebiz

PIN Business Network Family of Companies Acquires Precis E-business Systems

Shuffling Madness Ventures (SMV), the parent company of PIN Business Network, Inc. (“PIN”) announced today that it acquired Denver, Colorado-based Precis E-business Systems.  Precis E-business Systems (“Precis”) is a SaaS-based commerce system with the capabilities to fuse product information management and e-commerce in a single hosted solution using a headless, API-driven approach. This new division […]

Painting the Full Customer Picture with All-touch, Data-Driven Attribution Models

The majority of consumers will interact with a brand or product more than once before buying. Because of this, marketers have the opportunity to track and measure these interactions and decide just how valuable they are in driving sales. One way to track and customer interactions are through attribution modeling. The general idea is that, […]