Archives of #creative

colorful markers

Infographic: Color Psychology & Human Behavior Triggers

Marketers know the importance of choosing brand colors wisely – and sticking to them. It’s strange, but color has a real effect on consumer behavior. For example, an auto dealership may showcase black auto models in advertising or TV spot because black is known to be sophisticated, luxurious, and modern which is appealing to prospective […]
color wheel

Psychology of Color & Why It’s Important to Brands

What Do Colors Mean in Marketing? The colors of your logo serve as an ambassador for what your brand represents. When it comes to marketing campaigns, you may have noticed specific industries and companies use certain colors within their branding. But what does each color represent? And do colors affect the consumers’ decision making? Understanding […]
Creative apps

10 Great Apps to Boost your Digital Marketing Creative

Putting together impactful creative for your digital marketing campaigns is key to establishing brand authority and determining how well your message is received. With mobile applications continuing to become more prevalent and practical, graphic/web design on-the-go is providing creatives with a faster, more efficient and more precise way to enhance both photo and video assets […]