Archives of #cpl

PINtakes Ep. 2: A Fresh Perspective on Higher Ed Marketing

PINtakes brings you fresh perspective on the world of digital marketing, data, technology, social media and more. Tune in monthly for thoughtful conversations between PIN team members and get exclusive insight into what’s happening in our rapidly evolving industry. About This Episode Higher education is in a state of flux. As colleges across the country […]

Changing the Perspective of Higher Education Marketing With Student Lifetime Value

Higher education is in the midst of an existential crisis. As enrollment¬†continues to dwindle (by nearly nine percent since 2011, according to National Student Clearinghouse), many colleges, especially smaller private institutions that rely mostly on tuition, are facing increasing deficits that hinder their ability to invest in academic programs, student services and facilities. This is […]