Archives of #cpc

Cost-per-click vs. cost-per-thousand

CPM vs CPC: Which Digital Advertising Pricing Model Is Right for You?

There are several digital advertising pricing models. The two most common are cost-per-thousand (CPM) and cost-per-click (CPC). One of the great things about digital advertising is the array of options available to ensure optimal return on your investment. As they become more trackable, sophisticated, and targeted, digital advertisements make it possible to be strategic about […]

9 Steps to Creating a Better User Journey for Your Digital Campaign

Click-through rate (CTR), cost-per-click (CPC), impression count, engagement rate, and overall reach are all measures, to a certain extent, of how well your ads are performing. However, if your ultimate goal is high sales volume (and whose isn’t?), there’s only one metric that really matters: conversion rate. Your conversion rate, plain and simple, lets you […]