Archives of #content

5 Strategies to Make Your Brand Stand out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]

It’s Not About You, It’s About Them! – Why Content Matters

by Monica Paici, Internal Marketing Director, PIN Business Network Content marketing has been around for ages. While the term ‘content marketing’ has taken on buzzword-status in recent years, businesses and marketers have used this tactic to entice prospects and engage customers for eons. Think of it as education and information. Rather than just pushing products […]