Archives of #branding

color wheel

Psychology of Color & Why It’s Important to Brands

What Do Colors Mean in Marketing? The colors of your logo serve as an ambassador for what your brand represents. When it comes to marketing campaigns, you may have noticed specific industries and companies use certain colors within their branding. But what does each color represent? And do colors affect the consumers’ decision making? Understanding […]

5 Strategies to Make Your Brand Stand out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]