Archives of #automotive marketing

The 4 Types of Car-Buyers & Which Type You Should Aim To Attract

Automotive Sales Have Changed, Have You? Access to information, technology, and the internet has completely upended the automotive industry – and that’s a good thing for both consumers and dealers – but if you’re still playing the game the old way you risk doing serious harm to your business, not to mention wasting your ad […]

Automotive Marketing: Cross-Funnel Solutions for a Mobile World

What are the keys to success in each part of the sales funnel for automotive marketing in a mobile world? In an industry that has shifted to mobile at record speed, automotive marketers must follow suit with new strategies to connect dealers with consumers and build lifelong relationships in new and innovative ways.  Solutions Across […]