Archives of #advise

Five Ways You’re Wasting Money in Your Digital Advertising and Administration

by Herm Brocksmith, President, PIN Business Network The Digital Foot Print (the DFP) has overtaken the Traditional Foot Print (the TFP)!  Boom!  There it is…your online digital advertising presence is significantly more important today than your traditional media spend.  Yet, do you even understand all of the necessary elements to a successful DFP strategy or […]

Change or Die…You’re Not Coca-Cola, Apple, Starbucks or Dominos

by Herm Brocksmith, President, PIN Business Network What is your brand?  I’m not talking about your franchise; I’m talking specifically about what sets you apart from the competition.  What is your “Why Buy from My Dealership” proposition?  Advertising experts call this your USP (Unique Selling Proposition) or UVP (Unique Value Proposition).  What your customers want […]