Archives of #advertising

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Tracking Your Television Marketing Performance

Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my point of diminishing returns?” “If we had to cut your budget by 20%, what would […]

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

FYI: Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

Facebook Responds to the Data Privacy Crisis with Changes to Ad Targeting

In our increasingly digitally-driven world, the simple fact is this: if you do virtually anything online, you are leaving a footprint. That footprint contains information about you, the web pages you visit, where, when, and what you buy, and your activity on social media. In the age of big data, all of this information is […]
Cost-per-click vs. cost-per-thousand

CPM vs CPC: Which Digital Advertising Pricing Model Is Right for You?

There are several digital advertising pricing models. The two most common are cost-per-thousand (CPM) and cost-per-click (CPC). One of the great things about digital advertising is the array of options available to ensure optimal return on your investment. As they become more trackable, sophisticated, and targeted, digital advertisements make it possible to be strategic about […]