A Restaurant’s Awareness & Revenue Growth

Posted inCase Studies

Background

Crush Pizza + Tap, Denver has been a client of PIN and OCN for over a year. The owner, Jason McGovern (famous for his daily Denver pizza challenge, engaged Larry Herz and the PIN team to help drive his business a year after his name change from Denver Deep Dish to Crush Pizza + Tap. The PIN Team has been supporting Crush for just over a year.

“Larry has been more of a partner in my business over the past 12 months than a marketing guru. His restaurant experience has proved to me more of an asset than I could have imagined. He is always a text or phone call away, when I need to bounce an idea off of him, which is invaluable to a small business owner. And having the “Power In Numbers” PIN team behind Larry was another key in my decision to come aboard.”

Jason McGovern, Owner

Objectives

  • More customers driving store revenue
  • Drive brand awareness through social media

The Results

The Program

CORE

Our CORE program is an all-encompassing support program engineered especially for the restaurant channel. You have a dedicated account manager who takes responsibility for driving your business through our platforms with a monthly drum beat of activity on OCN and Social Media platforms with monthly email and text blasts.

SOCIAL MEDIA

Social media is highly productive in driving both awareness and traffic into your restaurant. Advising you on how to grow your presence and cross promoting your business is a key deliverable from PIN. 12 posts per month on both the OCN social assets and your account with monthly boosting is included in your support program.

OCN CONTENT

A monthly content planning calendar is developed for your approval and then the PIN team writes and deploys content on OCN on a monthly basis. You are also invited to participate in our video programming including ‘Restaurant Tours’, ‘Restaurants Near Me’ and ‘What’s for Lunch’.

INFLUENCER GROUPS

Larry pioneered the OCN influencer group DINE (Denver Influencers Networking Experience). A combined force of IG foodie influencers that specialize in promoting restaurants and bars. They gather on a monthly basis at a designated location and for cost of the food and drink, the blast posts with a huge reach and impact on your business.

RESTAURANTEUR NETWORK

As you join the PIN restaurant family network, you will have the opportunity to meet and engage with like-minded restauranteurs and be part of IROC (Independent Restauranteurs of Colorado). This has been a powerful think tank and support group – especially during COVID, to discuss solutions and ways of navigating these extraordinary times.

COLLABORATION PROJECTS

An outcome from the network has been the opportunity to develop collaborative cross-promotions. The most recent example is the Piper Inn and Crush Pizza + Tap swapping wing sauces for a fun and successful cross-promotion.

ABOUT LARRY

Larry was born and raised in Long Island NY and graduated from George Washington University with a B.A. in marketing. He started managing restaurants in Manhattan, such as the largest and busiest restaurant in the world; Tavern on the Green. However, in 1993 after being held at gunpoint, Larry packed his bags and moved to Denver Colorado. Larry opened his first restaurant in Denver at the age of 27, the legendary family-style Italian restaurant “Carmine’s on Penn”. After selling it he opened several more restaurants: Uncle Sam’s, A-Bar Union Station, Indigo, Go Fish Grill, and 730 South. In 2017, after 29 years in the business, Larry decided to pursue his second career at OCN Eats. Today, Larry is the face and voice of Food and Drinks in Colorado headlining the feature shows such as Restaurant Tours, What’s for Lunch, and Local Biz Buzz. Needless to say, Larry knows the Restaurant business and has proven to drive “butts in seats” and support his clients to grow their business.