7 Misconceptions About Paid Advertising
With more consumers than ever flocking to the internet to find information, read reviews, share, and shop, businesses are increasingly turning to paid advertising as an essential way to guide more traffic toward their we...
Data Leakage & How to Keep First-Party Data Away from Competitors
If you harness data in order to inform your marketing, there’s a good chance your competitors have access to it, and therefore your customers. Now’s the time to take back control. With the explosion of big data a...
The Hardest Question We’re Ever Asked: What Does PIN Business Network Do?
It’s PIN Business Network’s most frequently asked question. We get that a lot. Our response has typically been along the lines of: We’re a data company that does digital marketing. We’re a digital company...
Cinemagraphs – A Living Image
Cinemagraphs are short, living images that bring digital advertising to life. If content is “king”, then video content is the protector of the realm. These days, it seems like you can’t go anywhere on social media ...
Why Content Marketing Matters
Everything is content – and content is king. Content marketing has been around for ages. While the term ‘content marketing’ has taken on buzzword-status in recent years, businesses and marketers have used this ...
Why You Need to Focus on User Journey
Ensuring a smooth user journey helps guarantee customer acquisition I am sure many of you have heard the phrase, “It’s not the destination, but the journey.” Often in our daily business lives, we are so focused on ...