Bidding on Your Own Brand

by Monica Paici, Internal Marketing Director, PIN Business Network Google’s online advertising program, AdWords, uses an auction model, and your bidding strategy helps determine where and when your ads appear. Bidding ...

Be Data Smart!

by Monica Paici, Internal Marketing Director, PIN Business Network I was re-reading our manifesto this morning and contemplating its meaning. No, really, I was. First, what’s PIN’s manifesto? It is an anthemic narrat...

Introducing PIN Points – Digital Do’s & Don’ts

by Monica Paici, Internal Marketing Director, PIN Business Network I am pleased to share with you a new resource from PIN Business Network. We’ve been working on putting together tips, tricks and helpful hints in the c...

Branded Video is Gaining Ground…FAST

by Monica Paici, Internal Marketing Director, PIN Business Network If a picture is worth a thousand words, a video must be worth a million. 2017 has been declared the “Year of Video Marketing” by Forbes. Just conside...