Painting the Full Customer Picture With All-touch, Data-driven Attribution Models
The majority of consumers will interact with a brand or product more than once before buying. Because of this, marketers have the opportunity to track and measure these interactions and decide just how valuable they are ...
Facebook Responds to the Data Privacy Crisis with Changes to Ad Targeting
In our increasingly digitally-driven world, the simple fact is this: if you do virtually anything online, you are leaving a footprint. That footprint contains information about you, the web pages you visit, where, when a...
CPM vs CPC: Which Digital Advertising Pricing Model Is Right for You?
One of the great things about digital advertising is the array of options available to ensure optimal return on your investment. As they become more trackable, sophisticated and targeted, digital advertisements make it p...
8 Steps to Increase Conversions from Your Digital Advertising Campaign
In the world of digital advertising, there are a slew of metrics that can help you track the success of your campaign. Click-through rate (CTR), cost-per-click (CPC), impression count, engagement rate and overall reach a...
7 Misconceptions About Paid Advertising
With more consumers than ever flocking to the internet to find information, read reviews, share and shop, businesses are increasingly turning to paid advertising as an essential way to guide more traffic toward their web...
The Perils of Data Leakage, and how to Keep 1st Party Data out of the Hands of Your Competitors
If you harness data in order to inform your marketing, there’s a good chance your competitors have access to it, and therefore your customers. Now’s the time to take back control. With the explosion of big data a...