Bidding on Your Own Brand
by Monica Paici, Internal Marketing Director, PIN Business Network Google’s online advertising program, AdWords, uses an auction model, and your bidding strategy helps determine where and when your ads appear. Bidding ...
Be Data Smart!
by Monica Paici, Internal Marketing Director, PIN Business Network I was re-reading our manifesto this morning and contemplating its meaning. No, really, I was. First, what’s PIN’s manifesto? It is an anthemic narrat...
Retargeting – Multiple Opportunities to Reach Potential Customers
by Monica Paici, Internal Marketing Director, PIN Business Network According to AdRoll, over 40% of marketers spend the majority of their digital marketing budgets on retargeting. Retargeting works by placing a piece of ...
Introducing PIN Points – Digital Do’s & Don’ts
by Monica Paici, Internal Marketing Director, PIN Business Network I am pleased to share with you a new resource from PIN Business Network. We’ve been working on putting together tips, tricks and helpful hints in the c...
Finding Answers to a Complicated User Journey
by Monica Paici, Internal Marketing Director, PIN Business Network Since time began, it seems, marketers have been challenged in precisely determining the effectiveness of their campaigns. The old John Wannamaker quote, ...
Branded Video is Gaining Ground…FAST
by Monica Paici, Internal Marketing Director, PIN Business Network If a picture is worth a thousand words, a video must be worth a million. 2017 has been declared the “Year of Video Marketing” by Forbes. Just conside...