Let me just begin by shamelessly pandering to my audience with a little congratulatory pat on the back: if you’ve made it to this blog post, you are already on the right track. You’ve moved beyond simply looking at t...
Marketers know the importance of choosing brand colors wisely – and sticking to them. It’s strange, but color has a real effect on consumer behavior. For example, an auto dealership may showcase black auto models...
What Do Colors Mean in Marketing? The colors of your logo serve as an ambassador for what your brand represents. When it comes to marketing campaigns, you may have noticed specific industries and companies use certain co...
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