Psychology of Color & Why It’s Important to Brands
What Do Colors Mean in Marketing? The colors of your logo serve as an ambassador for what your brand represents. When it comes to marketing campaigns, you may have noticed specific industries and companies use certain co...
Podcast: Working With Millennials
Millennials are taking over the workforce, here’s how to keep them engaged & empowered. With Boomers retiring and Gen X-ers and Xennials sharing a workspace with Millennial employees, it can be hard to bridge t...
Tracking Your Television Marketing Performance
Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my poin...
Podcast: Why Big Data Matters to Businesses
With so much talk about Big Data and the new waves of marketing in the Digital Age, there’s been a lot of discussion on how to use data to benefit various industries Big Data can provide insights a consumer&...
The 4 Types of Car-Buyers & Which Type You Should Aim To Attract
Automotive Sales Have Changed, Have You? Access to information, technology, and the internet have completely upended the automotive industry – and that’s a good thing for both consumers and dealers – bu...
Why Children’s Hospital Colorado is One of the Best Websites I’ve Ever Seen
From an SEO perspective, Children’s Hospital Colorado is how every website should look. When you work in SEO, you can’t help but look at websites differently than everyone else. You keep tabs on how quickly a pag...