Flattening the Hurdles to Enrollment: A Case Study
The Problem Our client’s goal to increase starts in their graduate nursing programs was challenged by lengthy lag periods as well as drop-off between lead submission and enrollment. With an unclear vision of how, when,...
PIN takes part in “Home of the Brave” Campaign Supporting Our Veterans
We were proud and humbled to have the opportunity to give back to our heroic Veterans at this year’s Home of the Brave event in Denver. It can be easy at times to get caught up in our own work and take what we have...
The Future is Changing for Third-Party Data in Marketing
Over the past several years, consumers have become infinitely more aware of ways their private information is being shared. As a result, the foundation on which third-party data is used for marketing has shifted dramatic...
Cost Per Enrollment: Adding Value to an Efficiency Metric
Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how ...
The Importance of Lead Source in Increasing Student Lifetime Value
In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for mor...