Changing the Perspective of Higher Education Marketing With Student Lifetime Value
Higher education is in the midst of an existential crisis. As enrollment continues to dwindle (by nearly nine percent since 2011, according to National Student Clearinghouse), many colleges, especially smaller private i...
PINtakes Ep. 1: Facebook as an Advertising Platform
PINtakes brings you fresh perspective on the world of digital marketing, data, technology, social media and more. Tune in monthly for thoughtful conversations between PIN team members and get exclusive insight into what&...
What Marketers Should Know About the New Updates to Firefox and Safari
Two of the major web browsers are in the midst of changes that could drastically change both user experience and marketers’ abilities to deploy targeted ads and track campaigns. Here’s the update: FirefoxR...
The Digital Marketing Map of Acronyms
Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we c...
What is OTT? How Connected TV Advertising can Help Reach a New Generation of Viewers
Connected TV Represents A Changing Space It’s no secret that more and more people are choosing to ‘cut the cord’ by cancelling their subscription to traditional cable TV service. In fact, “cord-nevers” ...