Don’t Waste Your Time on Last-Click Attribution
Last-click attribution isn’t the metric you should be focusing on. When a product or service is sold, people and companies are quick to take credit for the sale and justify their value to you or your company. Have ...
Bidding on Your Own Brand
Learn how Google Ads can help get your brand more visibility on search engines Google’s online advertising program, Google Ads, uses an auction model, and your bidding strategy helps determine where and when your ads a...
Be Data Smart!
All data is useful, let PIN Business Network show you how Data without purpose is just that, data—taking up space and unusable. What we do with it and how we harness it, can make all the difference in the process of bu...
Retargeting – Multiple Opportunities to Reach Potential Customers
Learn how retargeting (or remarketing) can help your business grow According to AdRoll, over 40% of marketers spend the majority of their digital marketing budgets on retargeting. Retargeting works by placing a piece of ...
PIN Points – Digital Do’s & Don’ts
Let PIN Business Network help you avoid making mistakes in your digital marketing campaigns. Let’s tackle the topics of business listing, growing your brand, and Google Ads checklist. Below are some tips, tricks, a...
Finding Answers to a Complicated User Journey
Attribution can be difficult to measure, but PIN Business Network can help Since time began, it seems, marketers have been challenged in precisely determining the effectiveness of their campaigns. The old John Wannamaker...