The Hardest Question We’re Ever Asked
by Jeremy Gendelman, PIN Business Network What do you do, exactly? We get that a lot. Our response has typically been along the lines of: We’re a data company that does digital marketing. We’re a digital company that...
Cinemagraphs – A Living Image
by Taj Nahar, PIN Business Network If content is “king”, then video content is the protector of the realm. These days, it seems like you can’t go anywhere on social media without seeing some type of video content w...
It’s Not About You, It’s About Them! – Why Content Matters
by Monica Paici, Internal Marketing Director, PIN Business Network Content marketing has been around for ages. While the term ‘content marketing’ has taken on buzzword-status in recent years, businesses and marketers...
It’s Not the Destination, but the (User) Journey
by Monica Paici, Internal Marketing Director, PIN Business Network I am sure many of you have heard the phrase, “It’s not the destination, but the journey.” Often in our daily business lives we are so focused on th...
Why Last-Click Attribution Modeling is a Waste of Time!
by Herm Brocksmith, President PIN Business Network When a product or service is sold, people and companies are quick to take credit for the sale and justify their value to you or your company. Have you listened to just a...
Bidding on Your Own Brand
by Monica Paici, Internal Marketing Director, PIN Business Network Google’s online advertising program, AdWords, uses an auction model, and your bidding strategy helps determine where and when your ads appear. Bidding ...