The Power of a Phone Call

by Monica Paici, Internal Marketing Director, PIN Business Network Most of us know that making the phone ring is valued objective of any marketing campaign. This call-to-action is often fundamental for any B2B or B2C enterprise to grow their business. We somehow take it for granted that all of our marketing efforts will make the […]

Geo What?

by Monica Paici, Internal Marketing Director, PIN Business Network It’s not enough to know where people are today, business need to know what consumer’s intentions are. Just because a person is near your business, doesn’t mean they are going to walk in and by your product or service. With the extensive use of smartphones, it’s […]

Big Donations to Brent’s Place Brightens Kids’ Holiday

The holidays are a hectic time for any parent, but for the parents of sick children, it can be even harder. That’s why PIN Business Network threw on their giving hats to bring the kids of Brent’s Place some joy. Brent’s Place is an NGO doing amazing things for special kids and their families. Noting […]

Case Study: Automotive | Dealer Group

PROBLEM An Automotive Dealer Group was facing margin compression in sales and fixed operations as well as retail sales effectiveness pressure from OEMs. In addition, they were experiencing growing advertising budgets with no ability to track results from over ten advertising vendors. DATA, DISCIPLINE, DEPLOYMENT STRATEGIES Utilize 1st, 2nd & 3rd party data across traditional […]

Data-Driven Decision Making

by Monica Paici, Internal Marketing Director, PIN Business Network As a data-centric company, it was only fitting that we ended our weekly all-hands meeting this morning with our founder professing the power of data and using that data to make decisions. It was suggested that a client who was experiencing massive success in garnering leads, […]

Five Ways You’re Wasting Money in Your Digital Advertising and Administration

by Herm Brocksmith, President, PIN Business Network The Digital Foot Print (the DFP) has overtaken the Traditional Foot Print (the TFP)!  Boom!  There it is…your online digital advertising presence is significantly more important today than your traditional media spend.  Yet, do you even understand all of the necessary elements to a successful DFP strategy or […]

Change or Die…You’re Not Coca-Cola, Apple, Starbucks or Dominos

by Herm Brocksmith, President, PIN Business Network What is your brand?  I’m not talking about your franchise; I’m talking specifically about what sets you apart from the competition.  What is your “Why Buy from My Dealership” proposition?  Advertising experts call this your USP (Unique Selling Proposition) or UVP (Unique Value Proposition).  What your customers want […]

Pizza Republica Toy Drive A Huge Success

By Magalie Noebes, Senior Editor, PIN Business Network On Wednesday, December 13th, five trucks and vans packed to the gills with toys made their way to the Children’s Hospital. With the help of some of Santa’s elves at PIN Business Network, their mission was to make some very special children’s holiday a little bit brighter. […]