Blog
Data, Video

Branded Video Is Gaining Ground…FAST

by Monica Paici, Internal Marketing Director, PIN Business Network If a picture is worth a thousand words, a video must be worth a million.  Just consider this, according to Netflix, viewers watched over 9 million hours of content in the last three months. Granted, much of the content being consumed was binge-watching original series and […]
Data

Case Study: Dealerships | RVs and Trailers

Problem A premium dealer of RVs, horse & commercial trailers as well as heavy and medium-duty trucks, struggled to reach viable prospects. This dealer needed a set of micro-targeting strategies to reach unique audiences on a 1:1 basis.    Strategy Reallocate traditional media resources to generate digital data leading to micro-audience segments that can be […]
Data

An Interview with Joe Oltmann

An Interview with Joe Oltmann, CEO PIN Business Network, February 3, 2017 Listen to the full interview. Announcer: This is Business for Breakfast with Jimmy Sengenberger on KDMNT, Denver’s Money Talk 1690 AM. Business Spotlight, where we are highlighting different businesses in the community here in Colorado in the Denver metro area and in and […]
Uncategorized

Top 5 Reasons to Use Email Marketing

Email marketing is still a viable and profitable avenue. Many people seem to believe that email marketing is dead and no longer beneficial. Social media runs the show now, and so more and more people are choosing not to make use of email. The fact of the matter, though, is that email is not dead. […]
Data

How to Increase Facebook Engagement

Facebook marketing is an excellent platform to gain brand awareness. Facebook Engagement There are so many venues for marketing and reaching customers available right now that people tend to forget one of the strongest. Facebook is more than a marketing platform, though. It’s a great way to engage with consumers on a more personal level. […]
Data

The Power of a Phone Call

PIN Call Tracking works to ensure that your phone calls are being answered timely, effectively, and professionally.  Most of us know that making the phone ring is a valued objective of any marketing campaign. This call-to-action is often fundamental for any B2B or B2C enterprise to grow their business. We somehow take it for granted […]
Data

What Is Geofencing?

Get your brand message onto smartphones with help from geofencing   It’s not enough to know where people are today, businesses need to know what consumer’s intentions are. Just because a person is near your business doesn’t mean they are going to walk in and buy your product or service. With the extensive use of […]
Uncategorized

Big Donations to Brent’s Place Brightens Kids’ Holiday

The holidays are a hectic time for any parent, but for the parents of sick children, it can be even harder. That’s why PIN Business Network threw on their giving hats to bring the kids of Brent’s Place some joy. Brent’s Place is an NGO doing amazing things for special kids and their families. Noting […]
Automotive, Data

Case Study: Automotive | Dealer Group

PROBLEM An Automotive Dealer Group was facing margin compression in sales and fixed operations as well as retail sales effectiveness pressure from OEMs. In addition, they were experiencing growing advertising budgets with no ability to track results from over ten advertising vendors. DATA, DISCIPLINE, DEPLOYMENT STRATEGIES Utilize 1st, 2nd & 3rd party data across traditional […]
Data, Marketing, Strategy, User Data

Data-Driven Decision Making

PIN Business Network uses data to create effective marketing campaigns As a data-centric company, it was only fitting that we ended our weekly all-hands meeting this morning with leadership professing the power of data and using that data to make decisions. It was suggested that a client who was experiencing massive success in garnering leads […]