Be Data Smart!

by Monica Paici, Internal Marketing Director, PIN Business Network I was re-reading our manifesto this morning and contemplating its meaning. No, really, I was. First, what’s PIN’s manifesto? It is an anthemic narrative of who we are as a company and what we do. It’s a beautiful combination of words that reflect our “why” or […]

Introducing PIN Points – Digital Do’s & Don’ts

by Monica Paici, Internal Marketing Director, PIN Business Network I am pleased to share with you a new resource from PIN Business Network. We’ve been working on putting together tips, tricks and helpful hints in the complex digital landscape. This week we have tackled the topics of business listing, growing your brand and AdWords checklist. […]

Finding Answers to a Complicated User Journey

by Monica Paici, Internal Marketing Director, PIN Business Network Since time began, it seems, marketers have been challenged in precisely determining the effectiveness of their campaigns. The old John Wannamaker quote, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” is apropos. Metrics, KPI’s and yes, […]

Branded Video is Gaining Ground…FAST

by Monica Paici, Internal Marketing Director, PIN Business Network If a picture is worth a thousand words, a video must be worth a million. 2017 has been declared the “Year of Video Marketing” by Forbes. Just consider this, according to Netflix, viewers watched over 9 million hours of content in the last three months. Granted, […]

Case Study: Dealerships | RVs and Trailers

Problem A premium dealer of RVs, horse & commercial trailers as well as heavy and medium-duty trucks, struggled to reach viable prospects. This dealer needed a set of micro-targeting strategies to reach unique audiences on a 1:1 basis.    Strategy Reallocate traditional media resources to generate digital data leading to micro-audience segments that can be […]

An Interview with Joe Oltmann

An Interview with Joe Oltmann, CEO PIN Business Network, February 3, 2017 Listen to the full interview. Announcer: This is Business for Breakfast with Jimmy Sengenberger on KDMNT, Denver’s Money Talk 1690 AM. Business Spotlight, where we are highlighting different businesses in the community here in Colorado in the Denver metro area and in and […]

Top 5 Reasons to Use Email Marketing

by The PIN Content Team Many people seem to believe that email marketing is dead and no longer beneficial. Social media runs the show now, and so more and more people are choosing not to make use of email. The fact of the matter, though, is that email is not dead. An email address is […]

How to Increase Facebook Engagement

by The PIN Content Team Facebook Engagement There are so many venues for marketing and reaching customers available right now that people tend to forget one of the strongest. Facebook is more than a marketing platform, though. It’s a great way to engage with consumers on a more personal level. You can develop your business’s […]

The Power of a Phone Call

by Monica Paici, Internal Marketing Director, PIN Business Network Most of us know that making the phone ring is valued objective of any marketing campaign. This call-to-action is often fundamental for any B2B or B2C enterprise to grow their business. We somehow take it for granted that all of our marketing efforts will make the […]