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paid advertising

7 Misconceptions About Paid Advertising

With more consumers than ever flocking to the internet to find information, read reviews, share and shop, businesses are increasingly turning to paid advertising as an essential way to guide more traffic toward their website, brand, product or service. Because it’s relatively easy for any business to set up the likes of a Google Adwords […]

The Hardest Question We’re Ever Asked

by Jeremy Gendelman, PIN Business Network What do you do, exactly? We get that a lot. Our response has typically been along the lines of: We’re a data company that does digital marketing. We’re a digital company that does data marketing. We’re a company that does digital marketing…with data. We’re a marketing agency. The response […]

Cinemagraphs – A Living Image

by Taj Nahar, PIN Business Network If content is “king”, then video content is the protector of the realm. These days, it seems like you can’t go anywhere on social media without seeing some type of video content whether voluntary or involuntary. While the importance of video is certainly not missed, understanding the different types […]

It’s Not About You, It’s About Them! – Why Content Matters

by Monica Paici, Internal Marketing Director, PIN Business Network Content marketing has been around for ages. While the term ‘content marketing’ has taken on buzzword-status in recent years, businesses and marketers have used this tactic to entice prospects and engage customers for eons. Think of it as education and information. Rather than just pushing products […]

It’s Not the Destination, but the (User) Journey

by Monica Paici, Internal Marketing Director, PIN Business Network I am sure many of you have heard the phrase, “It’s not the destination, but the journey.” Often in our daily business lives we are so focused on the destination (sale), we lose sight of our customer’s journey to get there. Don’t get me wrong, we […]

Why Last-Click Attribution Modeling is a Waste of Time!

by Herm Brocksmith, President PIN Business Network When a product or service is sold, people and companies are quick to take credit for the sale and justify their value to you or your company. Have you listened to just about every lead provider there is explain to you that they are responsible for getting people […]