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PINtakes Ep. 2: A Fresh Perspective on Higher Ed Marketing

PINtakes brings you fresh perspective on the world of digital marketing, data, technology, social media and more. Tune in monthly for thoughtful conversations between PIN team members and get exclusive insight into what’s happening in our rapidly evolving industry. About This Episode Higher education is in a state of flux. As colleges across the country […]

Changing the Perspective of Higher Education Marketing With Student Lifetime Value

Higher education is in the midst of an existential crisis. As enrollment continues to dwindle (by nearly nine percent since 2011, according to National Student Clearinghouse), many colleges, especially smaller private institutions that rely mostly on tuition, are facing increasing deficits that hinder their ability to invest in academic programs, student services and facilities. This is […]

PINtakes Ep. 1: Facebook as an Advertising Platform

PINtakes brings you fresh perspective on the world of digital marketing, data, technology, social media and more. Tune in monthly for thoughtful conversations between PIN team members and get exclusive insight into what’s happening in our rapidly evolving industry. About This Episode Facebook is globally recognized the world’s largest social network — but it is […]

What Marketers Should Know About the New Updates to Firefox and Safari

Two of the major web browsers are in the midst of changes that could drastically change both user experience and marketers’ abilities to deploy targeted ads and track campaigns. Here’s the update: Firefox’s New Default Setting Will Block Ad Trackers Last Fall, Mozilla added what it dubbed “Tracking Protection” to its flagship browser, Firefox. When switched […]

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

5 Strategies to Make Your Brand Stand out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]