Podcast: The Other “F” Word: Failure
Do you think failure should be avoided at all costs? We don't here at PIN Business Network.
User Experience: How to Ensure Customers Get Value From Your Website
Let me just begin by shamelessly pandering to my audience with a little congratulatory pat on the back: if you’ve made it to this blog post, you are already on the right track. You’ve moved beyond simply looking at the aggregate number of site visits your website receives and started to consider how to maximize […]
Adams County Fair – A Week in Video
This is what it looks like when an innovative video production team meets a historic Colorado event. From July 31st to August 4th of 2019, our video production team here at PIN Business Network were invited to the iconic and historic Adams County Fair. It would be a fantastic week of exciting events, delicious food, […]
Infographic: Color Psychology & Human Behavior Triggers
Marketers know the importance of choosing brand colors wisely – and sticking to them. It’s strange, but color has a real effect on consumer behavior. For example, an auto dealership may showcase black auto models in advertising or TV spot because black is known to be sophisticated, luxurious, and modern which is appealing to prospective […]
Psychology of Color & Why It’s Important to Brands
What Do Colors Mean in Marketing? The colors of your logo serve as an ambassador for what your brand represents. When it comes to marketing campaigns, you may have noticed specific industries and companies use certain colors within their branding. But what does each color represent? And do colors affect the consumers’ decision making? Understanding […]
Podcast: Working With Millennials
Millennials are taking over the workforce, here’s how to keep them engaged & empowered. With Boomers retiring and Gen X-ers and Xennials sharing a workspace with Millennial employees, it can be hard to bridge the gap between different generations. Here at PIN, it’s predominantly Millennial-aged talent that fills the roles which are needed in today’s […]
Tracking Your Television Marketing Performance
Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my point of diminishing returns?” “If we had to cut your budget by 20%, what would […]
Podcast: Why Big Data Matters to Businesses
With so much talk about Big Data and the new waves of marketing in the Digital Age, there’s been a lot of discussion on how to use data to benefit various industries Big Data can provide insights a consumer’s wants and needs and provide a roadmap for how you can get in front of new […]
The 4 Types of Car-Buyers & Which Type You Should Aim To Attract
Automotive Sales Have Changed, Have You? Access to information, technology, and the internet has completely upended the automotive industry – and that’s a good thing for both consumers and dealers – but if you’re still playing the game the old way you risk doing serious harm to your business, not to mention wasting your ad […]
Why Children’s Hospital Colorado Is One of the Best Websites I’ve Ever Seen
From an SEO perspective, Children’s Hospital Colorado is how every website should look. When you work in SEO, you can’t help but look at websites differently than everyone else. You keep tabs on how quickly a page loads, you judge the content quality – or lack thereof – on each page, and if you have […]