Accelerating Dealership Growth: An Automotive Marketing Case Study
We helped a major metro dealership outpace their national brand average and achieve double-digit YoY growth on the way to the #1 position in their district.
Smarter Law Firm Marketing: A Case Study
We helped a personal injury law firm drive valuable conversions and increase caseload in a competitive market.
Less Leads, More Starts: A Higher Education Case Study
The Problem Our client was experiencing enrollment declines based on breaks in internal process amplified by external market forces. With lead flow not translating down-funnel into enrollments, a revamped marketing and sales strategy was needed in order to optimize conversion rates and put their programs on a positive enrollment trajectory. The Solution: Maximizing Efficiency – Not […]
Writing to Win: Why Copywriting and Digital Marketing Go Hand-in-Hand
PIN’s Senior Copywriter, Jeff Erbert, wrote about the importance of the written word and how language is the true foundation of captivating marketing. ————————————— Writing to Win Today’s technology makes reaching your target demographic fast, accurate, and cost-effective. One social media post, one display advert, one video can reach thousands of consumers in the time […]
Facebook Jumps Into the World of Search Advertising
Facebook is looking to join Google, Pinterest, Amazon and Yelp in the search advertising game. Way back in 2012, in search of additional revenue streams, Facebook took a swing at search advertising. “Sponsored Results” let game companies, retailers and others inject ads in the Facebook search bar that linked to their Facebook apps, pages and […]
Flattening the Hurdles to Enrollment: A Case Study
The Problem Our client’s goal to increase starts in their graduate nursing programs was challenged by lengthy lag periods as well as drop-off between lead submission and enrollment. With an unclear vision of how, when, where and why incoming students were navigating the steps to enrollment, it was difficult for marketing and admissions teams to […]
PIN takes part in “Home of the Brave” Campaign Supporting Our Veterans
We were proud and humbled to have the opportunity to give back to our heroic Veterans at this year’s Home of the Brave event in Denver. It can be easy at times to get caught up in our own work and take what we have for granted. But at PIN, our business model is founded […]
The Future is Changing for Third-Party Data in Marketing
Over the past several years, consumers have become infinitely more aware of ways their private information is being shared. As a result, the foundation on which third-party data is used for marketing has shifted dramatically. For example, web browsers such as Firefox and Safari have cracked down on online ad trackers, and GDPR and other data […]
Cost Per Enrollment: Adding Value to an Efficiency Metric
Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how much an institution spends in marketing with how many enrollments that generates. Like other quantitative measures of success in higher […]
The Importance of Lead Source in Increasing Student Lifetime Value
In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for more leads and not necessarily better leads in order to meet enrollment benchmarks. The focus on high-touch, high-quantity lead generation has led […]