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big data

Podcast: Why Big Data Matters to Businesses

With so much talk about Big Data and the new waves of marketing in the Digital Age, there’s been a lot of discussion on how to use data to benefit various industries. Big Data can provide insights a consumer’s wants and needs and provide a roadmap for how you can get in front of new […]

The 4 Types of Car-Buyers & Which Type You Should Aim To Attract

Automotive Sales Have Changed, Have You? Access to information, technology, and the internet have completely upended the automotive industry – and that’s a good thing for both consumers and dealers – but if you’re still playing the game the old way you risk doing serious harm to your business, not to mention wasting your ad […]

Less Leads, More Starts: A Higher Education Case Study

The Problem Our client was experiencing enrollment declines based on breaks in internal process amplified by external market forces. With lead flow not translating down-funnel into enrollments, a revamped marketing and sales strategy was needed in order to optimize conversion rates and put their programs on a positive enrollment trajectory. The Solution: Maximizing Efficiency – Not […]

Writing to Win: Why Copywriting and Digital Marketing Go Hand-in-Hand

PIN’s Senior Copywriter, Jeff Erbert, wrote about the importance of the written word and how language is the true  foundation of captivating marketing. ————————————— Writing to Win   Today’s technology makes reaching your target demographic fast, accurate, and cost-effective. One social media post, one display advert, one video can reach thousands of consumers in the time […]

Facebook Jumps Into the World of Search Advertising

Facebook is looking to join Google, Pinterest, Amazon and Yelp in the search advertising game. Way back in 2012, in search of additional revenue streams, Facebook took a swing at search advertising. “Sponsored Results” let game companies, retailers and others inject ads in the Facebook search bar that linked to their Facebook apps, pages and […]

Flattening the Hurdles to Enrollment: A Case Study

The Problem Our client’s goal to increase starts in their graduate nursing programs was challenged by lengthy lag periods as well as drop-off between lead submission and enrollment. With an unclear vision of how, when, where and why incoming students were navigating the steps to enrollment, it was difficult for marketing and admissions teams to […]