The new decade will bring with it new technology and new ways of doing business. From economic shifts to new marketing trends, 2020 will surely be a roaring time. Economic Trends What’s Happening They say history repeats itself—well, let’s hope not. The 2010s were monumental in regards to economic growth. The bounce back from the […]
Automotive Sales Have Changed, Have You? Access to information, technology, and the internet has completely upended the automotive industry – and that’s a good thing for both consumers and dealers – but if you’re still playing the game the old way you risk doing serious harm to your business, not to mention wasting your ad […]
We helped a major metro dealership outpace their national brand average and achieve double-digit YoY growth on the way to the #1 position in their district.
Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how much an institution spends on marketing with how many enrollments that generates. Like other quantitative measures of success in higher […]
In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for more leads and not necessarily better leads in order to meet enrollment benchmarks. The focus on high-touch, high-quantity lead generation has led […]
Higher education is in the midst of an existential crisis. As enrollment continues to dwindle (by nearly nine percent since 2011, according to National Student Clearinghouse), many colleges, especially smaller private institutions that rely mostly on tuition, are facing increasing deficits that hinder their ability to invest in academic programs, student services and facilities. This is […]
The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]
PIN Business Network is proud to announce the launch of our new website and updated brand architecture, both of which coincide with our expanding role as an industry leader in data-driven digital marketing. Our new site takes the user on a cleanly laid-out journey of PIN, painting a clear message of who we are, what […]