Archives of Strategy

Cost Per Enrollment: Adding Value to an Efficiency Metric

Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how much an institution spends in marketing with how many enrollments that generates. Like other quantitative measures of success in higher […]

The Importance of Lead Source in Increasing Student Lifetime Value

In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for more leads and not necessarily better leads in order to meet enrollment benchmarks. The focus on high-touch, high-quantity lead generation has led […]

Changing the Perspective of Higher Education Marketing With Student Lifetime Value

Higher education is in the midst of an existential crisis. As enrollment continues to dwindle (by nearly nine percent since 2011, according to National Student Clearinghouse), many colleges, especially smaller private institutions that rely mostly on tuition, are facing increasing deficits that hinder their ability to invest in academic programs, student services and facilities. This is […]

5 Strategies to Make Your Brand Stand out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]

PIN Business Network Launches Revamped Website and Brand Architecture

PIN Business Network is proud to announce the launch of our new website and updated brand architecture, both of which coincide with our expanding role as an industry leader in data-driven digital marketing. Our new site takes the user on a cleanly laid-out journey of PIN, painting a clear message of who we are, what […]
digital marketing strategy

Message & Method: A Scientific Approach to Your Digital Marketing Strategy

As the digital landscape gets more complex, it’s important that marketers take a more scientific approach to their digital marketing strategies by independently considering two variables: the message they are conveying and the method with which they put it into market. As digital marketers, we’re often tempted to operate with a “set it and forget […]
Reputation Management

How Reputation Management can Bolster Your SEO Strategy

With the vast majority of consumers scanning online reviews before buying, reputation management software can be a powerful tool for any business wanting to stay visible and reputable online. Over 90% of consumers use online reviews to influence their purchase decisions. That means, nine times out of ten, if your business has no reputable presence […]

Painting the Full Customer Picture With All-touch, Data-driven Attribution Models

The majority of consumers will interact with a brand or product more than once before buying. Because of this, marketers have the opportunity to track and measure these interactions and decide just how valuable they are in driving sales. One of the ways to do this is through attribution modeling. The general idea is that, […]