Let me just begin by shamelessly pandering to my audience with a little congratulatory pat on the back: if you’ve made it to this blog post, you are already on the right track. You’ve moved beyond simply looking at the…
Not All Inbound Backlinks Are the SameIn the wild, often frustrating, and ever-changing world of SEO, it’s important to understand that when an outside website links to your website, it can either be a “follow” or a “no follow” hyperlink. Both…
Why Should You Care About SEO? Let’s ExploreDo you know what keywords are driving traffic to your website? Is your schema optimized for visibility in the local rankings? How many backlinks on your website are harming your domain authority? If you’ve never worked…
Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how much an institution spends on…
In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for more leads and not necessarily better leads in…
PIN Call Tracking works to ensure that your phone calls are being answered timely, effectively, and professionally. Most of us know that making the phone ring is a valued objective of any marketing campaign. This call-to-action is often fundamental for any…
Over the past several years, consumers have become infinitely more aware of ways their private information is being shared. As a result, the foundation on which third-party data is used for marketing has shifted dramatically.Web browsers such as Firefox and Safari have…
When it comes to marketing campaigns, you may have noticed specific industries and companies use certain colors within their branding. But what does each color represent? And do colors affect the consumers’ decision making? Understanding the psychology behind colors can…
Crush Pizza + Tap Denver has been a PIN and Our Community Now (OCN) client for over a year. The owner, Jason McGovern (famous for his daily Denver pizza challenge, engaged Larry Herz and the PIN team to help drive…
A market-dominating law office was experiencing a significant rise in advertising costs as competitive pressure in their market increased. As a result, traditional cost-per-acquisition metrics needed to be more sustainable. The market-dominating law office was experiencing a significant rise in…