Archives of Marketing

mobile user experience design

User Experience: How to Ensure Customers Get Value From Your Website

Let me just begin by shamelessly pandering to my audience with a little congratulatory pat on the back: if you’ve made it to this blog post, you are already on the right track. You’ve moved beyond simply looking at the aggregate number of site visits your website receives and started to consider how to maximize […]
colorful markers

Infographic: Color Psychology & Human Behavior Triggers

Marketers know the importance of choosing brand colors wisely – and sticking to them. It’s strange, but color has a real effect on consumer behavior. For example, an auto dealership may showcase black auto models in advertising or TV spot because black is known to be sophisticated, luxurious, and modern which is appealing to prospective […]
color wheel

Psychology of Color & Why It’s Important to Brands

What Do Colors Mean in Marketing? The colors of your logo serve as an ambassador for what your brand represents. When it comes to marketing campaigns, you may have noticed specific industries and companies use certain colors within their branding. But what does each color represent? And do colors affect the consumers’ decision making? Understanding […]
millennials working at a cafe

Podcast: Working With Millennials

Millennials are taking over the workforce, here’s how to keep them engaged & empowered. With Boomers retiring and Gen X-ers and Xennials sharing a workspace with Millennial employees, it can be hard to bridge the gap between different generations. Here at PIN, it’s predominantly Millennial-aged talent that fills the roles which are needed in today’s […]
person looking on their smartphone while watching tv

Tracking Your Television Marketing Performance

Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my point of diminishing returns?” “If we had to cut your budget by 20%, what would […]
big data

Podcast: Why Big Data Matters to Businesses

  With so much talk about Big Data and the new waves of marketing in the Digital Age, there’s been a lot of discussion on how to use data to benefit various industries Big Data can provide insights a consumer’s wants and needs and provide a roadmap for how you can get in front of […]

Why Children’s Hospital Colorado is One of the Best Websites I’ve Ever Seen

From an SEO perspective, Children’s Hospital Colorado is how every website should look. When you work in SEO, you can’t help but look at websites differently than everyone else. You keep tabs on how quickly a page loads, you judge the content quality – or lack thereof – on each page, and if you have […]

Less Leads, More Starts: A Higher Education Case Study

The Problem Our client was experiencing enrollment declines based on breaks in internal process amplified by external market forces. With lead flow not translating down-funnel into enrollments, a revamped marketing and sales strategy was needed in order to optimize conversion rates and put their programs on a positive enrollment trajectory. The Solution: Maximizing Efficiency – Not […]