Archives of Google

What Marketers Should Know About the New Updates to Firefox and Safari

Two of the major web browsers are in the midst of changes that could drastically change both user experience and marketers’ abilities to deploy targeted ads and track campaigns. Here’s the update: Firefox’s New Default Setting Will Block Ad Trackers Last Fall, Mozilla added what it dubbed “Tracking Protection” to its flagship browser, Firefox. When switched […]

Google Adwords is Now Google Ads: An Update on All of Google’s Recent Rebranding Efforts

In an effort to simplify their product offerings and help advertisers and publishers of all sizes choose the right solutions for their businesses, Google recently introduced several new brands and solutions to their advertising platform. According to Sridhar Ramaswamy, SVP of Ads and Commerce at Google: “These new brands will help […] make it even […]