Archives of Content

What is OTT? How Connected TV Advertising can Help Reach a New Generation of Viewers

Connected TV Represents A Changing Space It’s no secret that more and more people are choosing to ‘cut the cord’ by cancelling their subscription to traditional cable TV service. In fact, “cord-nevers” is a term describing a new generation of TV viewers who have never paid for cable TV and who instead rely on other video […]

5 Strategies to Make Your Brand Stand out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]

8 Landing Page CTAs Designed to Convert

A well-executed landing page CTA is an essential element in transforming a random page visitor into a qualified lead. A landing page is one of the best ways to get leads for your business online. When paired with a great ad, a well-crafted landing page acts as the next step in the conversion process by […]

It’s Not About You, It’s About Them! – Why Content Matters

by Monica Paici, Internal Marketing Director, PIN Business Network Content marketing has been around for ages. While the term ‘content marketing’ has taken on buzzword-status in recent years, businesses and marketers have used this tactic to entice prospects and engage customers for eons. Think of it as education and information. Rather than just pushing products […]