Archives of Attribution

Painting the Full Customer Picture With All-touch, Data-driven Attribution Models

The majority of consumers will interact with a brand or product more than once before buying. Because of this, marketers have the opportunity to track and measure these interactions and decide just how valuable they are in driving sales. One of the ways to do this is through attribution modeling. The general idea is that, […]

Why Last-Click Attribution Modeling is a Waste of Time!

by Herm Brocksmith, President PIN Business Network When a product or service is sold, people and companies are quick to take credit for the sale and justify their value to you or your company. Have you listened to just about every lead provider there is explain to you that they are responsible for getting people […]

Finding Answers to a Complicated User Journey

by Monica Paici, Internal Marketing Director, PIN Business Network Since time began, it seems, marketers have been challenged in precisely determining the effectiveness of their campaigns. The old John Wannamaker quote, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” is apropos. Metrics, KPI’s and yes, […]