Archives of Attribution

person looking on their smartphone while watching tv

Tracking Your Television Marketing Performance

Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my point of diminishing returns?” “If we had to cut your budget by 20%, what would […]

Flattening the Hurdles to Enrollment: A Case Study

The Problem Our client’s goal to increase starts in their graduate nursing programs was challenged by lengthy lag periods as well as drop-off between lead submission and enrollment. With an unclear vision of how, when, where and why incoming students were navigating the steps to enrollment, it was difficult for marketing and admissions teams to […]

Painting the Full Customer Picture With All-touch, Data-driven Attribution Models

The majority of consumers will interact with a brand or product more than once before buying. Because of this, marketers have the opportunity to track and measure these interactions and decide just how valuable they are in driving sales. One of the ways to do this is through attribution modeling. The general idea is that, […]

Why Last-Click Attribution Modeling is a Waste of Time!

by Herm Brocksmith, President PIN Business Network When a product or service is sold, people and companies are quick to take credit for the sale and justify their value to you or your company. Have you listened to just about every lead provider there is explain to you that they are responsible for getting people […]

Finding Answers to a Complicated User Journey

by Monica Paici, Internal Marketing Director, PIN Business Network Since time began, it seems, marketers have been challenged in precisely determining the effectiveness of their campaigns. The old John Wannamaker quote, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” is apropos. Metrics, KPI’s and yes, […]