Archives of Advertising

colorful markers

Infographic: Color Psychology & Human Behavior Triggers

Marketers know the importance of choosing brand colors wisely – and sticking to them. It’s strange, but color has a real effect on consumer behavior. For example, an auto dealership may showcase black auto models in advertising or TV spot because black is known to be sophisticated, luxurious, and modern which is appealing to prospective […]
color wheel

Psychology of Color & Why It’s Important to Brands

What Do Colors Mean in Marketing? The colors of your logo serve as an ambassador for what your brand represents. When it comes to marketing campaigns, you may have noticed specific industries and companies use certain colors within their branding. But what does each color represent? And do colors affect the consumers’ decision making? Understanding […]
person looking on their smartphone while watching tv

Tracking Your Television Marketing Performance

Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my point of diminishing returns?” “If we had to cut your budget by 20%, what would […]

Facebook Jumps Into the World of Search Advertising

Facebook is looking to join Google, Pinterest, Amazon and Yelp in the search advertising game. Way back in 2012, in search of additional revenue streams, Facebook took a swing at search advertising. “Sponsored Results” let game companies, retailers and others inject ads in the Facebook search bar that linked to their Facebook apps, pages and […]

What Marketers Should Know About the New Updates to Firefox and Safari

Two of the major web browsers are in the midst of changes that could drastically change both user experience and marketers’ abilities to deploy targeted ads and track campaigns. Here’s the update: Firefox’s New Default Setting Will Block Ad Trackers Last Fall, Mozilla added what it dubbed “Tracking Protection” to its flagship browser, Firefox. When switched […]

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

What is OTT? How Connected TV Advertising can Help Reach a New Generation of Viewers

Connected TV Represents A Changing Space It’s no secret that more and more people are choosing to ‘cut the cord’ by cancelling their subscription to traditional cable TV service. In fact, “cord-nevers” is a term describing a new generation of TV viewers who have never paid for cable TV and who instead rely on other video […]

Automotive Marketing: Cross-Funnel Solutions for a Mobile World

In an industry that has shifted to mobile at record speed, automotive marketers must follow suit with new strategies to connect dealers with consumers and build lifelong relationships in new and innovative ways. What are the keys to success in each part of the sales funnel for automotive marketing in a mobile world? Solutions Across […]

FYI: Here’s Some Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

Facebook Introduces New Rules for Custom Audience Targeting

Stemming from recent public data privacy concerns, Facebook is in the midst of rolling out changes to its paid advertising platform. Along with the phased elimination of Partner Categories worldwide, European countries such as the UK, Germany and France have already seen changes take effect in relation to the Facebook Custom Audiences feature; and the […]
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