2019 to 2020 ShiftIn 2019, there were people who hadn’t heard of Zoom. By the end of 2020, many of us were living our lives on it. There are a number of video conference platforms for business use, such as Webex,…
Does TV impact marketing performance? And if so, how?Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are:“What is my point of…
When it comes to marketing campaigns, you may have noticed specific industries and companies use certain colors within their branding. But what does each color represent? And do colors affect the consumers’ decision making? Understanding the psychology behind colors can…
In today’s digital marketing world there are a lot of moving parts, from creative content to managing a paid advertising campaign, making it tough to keep track of a cohesive strategy. Alas, have no fear, there is a solution… media…
This article will cover everything from virtual reality, augmented reality, crowdfunding, delivery robots, self-driving cars, streaming TV (goodbye, DVDs), and more.Technology, as we know it, has evolved at an interesting pace in the last decade. What used to be spoken…