A premium dealer of RVs, horse & commercial trailers as well as heavy and medium-duty trucks, struggled to reach viable prospects. This dealer needed a set of micro-targeting strategies to reach unique audiences on a 1:1 basis.
- Reallocate traditional media resources to generate digital data leading to micro-audience segments that can be highly targeted for deployment
- Utilize 1:1 micro-targeting algorithms, target professional-quality media campaigns and organic digital content across email, mobile, social, display & paid search audiences
- Drive increased site traffic, phone calls, web searches & store visits
Deep Data Layers
PIN built profiles based on deep layers of data:
- Time of day locations are visited.
- How visit patterns compared to millions of other users.
- Parsed with census and other demographic data.
- Event data and venue polygons.
Using Geopulse® technology, PIN was able to generate high quality data for accurate profiling by:
- Cleaning incoming user data so that unreliable data does not pollute target audience profiles.
- Building profiles based on discrete visits to geographic locations rather than general areas.
- Generating thousands of specific audience segments for laser-targeted digital media campaigns.
- Drive mobile & web traffic to specific landing pages with digital and phone call attribution tracking.
65k+ Unique Users Reached Each Week
(unheard of numbers for this client)