Digital Advertising

Paid Search

Stay top-of-mind and lead search engine results with Paid Search Advertising Services from PIN.

Paid Search is a part of Search Engine Marketing (SEM), or the process of gaining website traffic by purchasing ads on search engines. With over 40,000 searches per second being performed on Google alone, search engine advertising is one of the best ways to make sure your business gets seen.

Whether it’s Google, Bing, Yahoo or others, our team of certified Paid Search specialists understand the ever-changing landscape (and algorithms) of search engines, and we build advertising campaigns highly focused on attracting the most amount of eyes (and clicks) to your business. Our entire approach is ROI-focused, meaning that our search campaigns are built to achieve specific, measurable results and that with every penny we spend, you can see exactly how much it returns. 

From Our Blog

CPM vs. CPC: Which Digital Advertising Pricing Model is Right For You?

PPC Specialists

Most search engine ads are paid for on a per-click basis in a model known as pay-per-click (PPC) advertising. This enables advertisers to pay only when someone engages with their ad, which is displayed at the top of the Search Engine Results Page (SERP) at the precise moment a user searches for particular keywords. This highly measurable, intent-driven advertising delivers high-quality visitors directly to your site, where you then have the chance to convert them to customers.

To get the most out of your PPC campaigns, we create strategic and compelling messages that combine the right keywords, ad messaging, design and site experience to produce clicks and conversions for your business. But that’s only the beginning. After deployment, we constantly test and analyze every aspect of your campaign, honing and adjusting parameters toward a higher ad quality score and a lower cost-per-click (CPC). This ensures your ad dollars are being spent efficiently and profitably. The combination of expert PPC management, continuous optimization and analytics is how we help our clients maximize ROI, attract new customers and grow their businesses.