2019 to 2020 ShiftIn 2019, there were people who hadn’t heard of Zoom. By the end of 2020, many of us were living our lives on it. There are a number of video conference platforms for business use, such as Webex,…
Local SEO is the process of optimizing your website to showcase your companies services or products in the area you reside in. Through a variety of processes, your website can appear in Google’s search engine results page, increasing your brand’s…
THE CRISISColorado restaurants were in a severe crisis due to the COVID-19 outbreak and they needed the community’s help. Restaurants were forced to close their doors to all dine-in customers. Fortunately, they were still allowing pick-up and deliveries. HOW DID WE…
Let me just begin by shamelessly pandering to my audience with a little congratulatory pat on the back: if you’ve made it to this blog post, you are already on the right track. You’ve moved beyond simply looking at the…
Not All Inbound Backlinks Are the SameIn the wild, often frustrating, and ever-changing world of SEO, it’s important to understand that when an outside website links to your website, it can either be a “follow” or a “no follow” hyperlink. Both…
Why Should You Care About SEO? Let’s ExploreDo you know what keywords are driving traffic to your website? Is your schema optimized for visibility in the local rankings? How many backlinks on your website are harming your domain authority? If you’ve never worked…
Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how much an institution spends on…
In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for more leads and not necessarily better leads in…
Get your brand message onto smartphones with help from geofencingIt’s not enough to know where people are today, businesses need to know what consumer’s intentions are. Just because a person is near your business doesn’t mean they are going to…
PIN Call Tracking works to ensure that your phone calls are being answered timely, effectively, and professionally. Most of us know that making the phone ring is a valued objective of any marketing campaign. This call-to-action is often fundamental for any…