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PINtakes Ep. 2: A Fresh Perspective on Higher Ed Marketing

PINtakes brings you fresh perspective on the world of digital marketing, data, technology, social media and more. Tune in monthly for thoughtful conversations between PIN team members and get exclusive insight into what’s happening in our rapidly evolving industry. About This Episode Higher education is in a state of flux. As colleges across the country […]

Changing the Perspective of Higher Education Marketing With Student Lifetime Value

Higher education is in the midst of an existential crisis. As enrollment continues to dwindle (by nearly nine percent since 2011, according to National Student Clearinghouse), many colleges, especially smaller private institutions that rely mostly on tuition, are facing increasing deficits that hinder their ability to invest in academic programs, student services and facilities. This is […]

PINtakes Ep. 1: Facebook as an Advertising Platform

PINtakes brings you fresh perspective on the world of digital marketing, data, technology, social media and more. Tune in monthly for thoughtful conversations between PIN team members and get exclusive insight into what’s happening in our rapidly evolving industry. About This Episode Facebook is globally recognized the world’s largest social network — but it is […]

The Digital Marketing Map of Acronyms

Digital Marketing Infographic We recently posted a guide summarizing many of the most commonly used (and misused) digital marketing acronyms. If you missed it, check it out here. For a bigger-picture representation, we constructed the infographic below to illustrate how these acronyms are connected and how they apply to the digital marketing world as a […]

What is OTT? How Connected TV Advertising can Help Reach a New Generation of Viewers

Over-The-Top, or Connected TV, Represents a Changing Space It’s no secret that more and more people are choosing to ‘cut the cord’ by canceling their subscription to traditional cable TV service. In fact, “cord-nevers” is a term describing a new generation of TV viewers who have never paid for cable TV and who instead rely […]

Automotive Marketing: Cross-Funnel Solutions for a Mobile World

What are the keys to success in each part of the sales funnel for automotive marketing in a mobile world? In an industry that has shifted to mobile at record speed, automotive marketers must follow suit with new strategies to connect dealers with consumers and build lifelong relationships in new and innovative ways.  Solutions Across […]

FYI: Digital Marketing Acronyms You Should Know

Digital Marketing Acronyms In the world of digital marketing, acronyms are a dime a dozen. In fact, we often find ourselves bombarded by three and four-letter shorthand from all directions. It can all get quite confusing, to say the least. It may seem trivial to mix up SEM with SEO, CPC with CPM, or CTA […]

5 Strategies to Make Your Brand Stand Out on Your Website

The world is drowning in brands. With more than 28 million small businesses alone in the United States, virtually every brand is going to have to compete for attention to some extent, and getting a single brand to stand out among the crowd is a challenge. With the universal move toward digital media and more people than […]

PIN Business Network Launches Revamped Website and Brand Architecture

PIN Business Network is proud to announce the launch of our new website and updated brand architecture, both of which coincide with our expanding role as an industry leader in data-driven digital marketing. Our new site takes the user on a cleanly laid-out journey of PIN, painting a clear message of who we are, what […]

Facebook Introduces New Rules for Custom Audience Targeting

Stemming from recent public data privacy concerns, Facebook is in the midst of rolling out changes to its paid advertising platform. Along with the phased elimination of Partner Categories worldwide, European countries such as the UK, Germany, and France have already seen changes take effect in relation to the Facebook Custom Audiences feature; and the […]