All posts of webmaster

PIN Automotive – A Disruption to the Automotive Industry

Denver, Colorado, March  2, 2020, Shuffling Madness Ventures (SMV), the parent company of PIN Business Network, Inc. (“PIN”) and KelCar Holdings, an automotive software company from Hagerstown, Maryland, announced today that they have come together to form a new company called PIN Automotive. PIN Automotive is launching a series of automotive dealership software solutions that […]

8 Dealerships For One Dealer Group: An Automotive Marketing Case Study

The Problem An East Coast dealer group with eight total dealerships was struggling in 2019 to manage the chaos that came with keeping up with the ever-changing digital trends in the automotive industry. The business was being bottle-necked and was looking for ways to take back control of their organization.  Similar to other organizations, this […]
technology advancement

How Technology & Advertising Has Changed Over the Past 10 Years

Well, another decade has come and gone. It’s hard to believe how many life-changing technologies and apps have made their way to our everyday lives. This article will cover everything from virtual reality, augmented reality, crowdfunding, delivery robots, self-driving cars, streaming TV (goodbye, DVDs), and more. Technology, as we know it, has evolved at an […]

Why a Media Plan Matters

A well-rounded media plan will include advertising opportunities that target a desired audience and adhere to the organization’s marketing budget.

What Trends to Expect in 2020

The new decade will bring with it new technology and new ways of doing business. From economic shifts to new marketing trends, 2020 will surely be a roaring time. Economic Trends What’s Happening They say history repeats itself—well, let’s hope not. The 2010s were monumental in regards to economic growth. The bounce back from the […]

PIN Gives in 2019 a Recap of Charities PIN Supported

Who is PIN Gives PIN Gives was founded in 2016 with the goal of serving other people and organizations in need. It is an outlet for PIN Business Network to explore what we are passionate about and give back to what we care about. PIN Gives is a foundation that supports the teams within the […]
mobile user experience design

User Experience: How to Ensure Customers Get Value From Your Website

Let me just begin by shamelessly pandering to my audience with a little congratulatory pat on the back: if you’ve made it to this blog post, you are already on the right track. You’ve moved beyond simply looking at the aggregate number of site visits your website receives and started to consider how to maximize […]
person looking on their smartphone while watching tv

Tracking Your Television Marketing Performance

Does TV impact marketing performance? And if so, how? Every marketer with a budget large enough to support a healthy TV media buy has been asked this question by a CFO. The two follow up questions are: “What is my point of diminishing returns?” “If we had to cut your budget by 20%, what would […]

The 4 Types of Car-Buyers & Which Type You Should Aim To Attract

Automotive Sales Have Changed, Have You? Access to information, technology, and the internet have completely upended the automotive industry – and that’s a good thing for both consumers and dealers – but if you’re still playing the game the old way you risk doing serious harm to your business, not to mention wasting your ad […]