A metro, multi-location restaurant group was struggling with low guest counts. With a limited marketing budget, it needed to identify a solution to getting more customers into its locations at certain hours.
Increase quality website traffic, reservations, phone calls, web searches
Develop programmatic & social retargeting campaigns for quality site traffic
Build & target customized campaigns to specific look-alike audiences
Experiment with & optimize unique messaging
In order to help our client increase digital awareness and foot traffic into their multi-location restaurant chain, we created an integrated marketing plan across paid and organic channels. We began by revamping the client’s digital assets, starting with a new, mobile, and search-optimized website. We also developed new creative and content for digital rich media and display advertisements as well as updated and refined the client’s online listings across 100+ 3rd party directories.
Based on digital and in-restaurant user experience sentiments, we refined first and third-party data targeting strategies and deployed both paid and organic content across key social channels. We also utilized hyper-local and geo-pulsing programmatic and mobile campaigns as well as performed a data-driven revamp of the client’s pre-existing paid search strategy.
“Over the years, I have worked with several digital marketing firms and no one can compare to PIN Business Network. I have a phenomenal Account Manager who keeps me up to date on our accounts, regularly analyzes the performance of our online campaigns, and continuously tweaks our campaigns to maximize our exposure.”
– Christina C.
By optimizing the client’s budget but not increasing it, we were able to achieve a 13% increase in guest counts. Additionally, monthly reservation form-fills via the client’s newly optimized website more than doubled, while those completed via mobile more than tripled. An overall increase in monthly website traffic of 80% was also achieved.